Earth day is 40 years old today and I’ve got mixed feelings about the celebrations.

On the one hand, purposeful environmentalism isn’t nearly as obscure as it was that first year in 1970. Most people outside of environmentalists groups wouldn’t touch the issue with a ten foot pole. Today being “green” has become a more prominent part of everyday conversation in the news, politics, blogs, schools, etc…. Corporations tout “green” policies and energy efficiency, celebrities do PSAs about recycling or they (more than likely) start a organic fashion line.
Sure, Whole Foods is more crowded than ever. But, at the same time, do any of these people even know why they’re green? To help the planet, yes, but the problem with environmentalism becoming so trendy is that that aligns it with passivity that accompanies all fads. If no one really understands the magnitude of what is at stake and possesses little to no ability to muddle through the solutions and muddle through the options then we’re left with a, sort of, nonchalant participation.
We know why companies do it. Companies do it the because it has become a viable market. Environmentalism, and more often “green-washing,” has now become a commodity. All a corporation has to say is that their tote bag is made from hemp by retired hippies in Oregon or throw their logo on a BPA free water bottle and the job is done. Therefore, people think buying from these companies contributes to their responsibilities. And it does even if only a little. That’s not the issue. The issues is if people can so easily jump on the bandwagon they can just as easily jump off.
Its kind of like liquor companies selling at gay pride events but not changing their homophobic policies.
The debate about climate change is an endless battle between two side who strongly believe whatever they think the facts.
Does it really matter as much, at this point, what’s causing it?
Why can’t we invest in energy efficiency for sake of being more efficient?
Has environmentalism jumped the shark?